Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset

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Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset

368 pages Dec 12, 2008 ISBN:0071605851 PDF

Whether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and
colleagues.

It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today’s global business environment.


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How To Sell When Nobody's Buying, And How to Sell Even More When They Are

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How To Sell When Nobody's Buying, And How to Sell Even More When They Are

Author: Dave Lakhani

The most effective sales strategies for tough economic times.

Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast even when no one wants to buy - and tactics and strategies that will work even better when they do want to buy.

How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.

Highlight of this book:
- Features effective, simple strategies for selling in tough economic times
- Offers free or low-cost prospecting tools that bring in customers by the herd
- Includes case studies from top salespeople that reveal new ways to bring in customers
- From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour

These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward - no matter what the economy or your industry does - learn How to Sell When Nobody's Buying.

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David Busch's Quick Snap Guide to Using Digital SLR Lenses

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David Busch's Quick Snap Guide to Using Digital SLR Lenses

Are you ready to go beyond the basics with your digital SLR camera but are unsure which interchangeable lens or two to buy and more importantly, how and when to use each lens? "David Busch’s Quick Snap Guide to Using Digital SLR Lenses" offers focused, concise information and techniques on how to use different lenses to take great photographs.
You’ll begin with a quick overview of how lenses work and the types of lenses available, including normal, telephoto, wide-angle, prime, and zoom.
Then you’ll explore typical lens controls and features such as focus rings, depth-of-field scales, and image stabilization, and how particular settings can help improve your photography.
Once you have the basics down you’ll learn how to create cool effects using lens filters and accessories, and how to select the best lens aperture for particular types of photos.
Finally, you’ll go in-depth with telephoto, wide-angle, and macro lenses.
Each topic or concept is explained using a clear, two- or four page spread, and beautiful, full-color images illustrate the results of photographing with each setting, technique, or lens. A mini-glossary will help you define unfamiliar terms as you go. Get ready to enhance your photographs using the versatility of interchangeable lenses on your digital SLR!

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Commercial Photoshop Retouching - In the Studio

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Commercial Photoshop Retouching - In the Studio

Publisher: O'REALLY | Author: Glenn Honibal
CHM | 270 pages | English|

Anyone with intermediate-to-advanced Photoshop skills-- whether you want to explore photo retouching personally or as an imaging professional or student--can use Commercial Photoshop Retouching: In the Studio to produce sharp, expert, extraordinary photos that don't look retouched.


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Fool-Proof Marketing: 15 Winning Methods

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Fool-Proof Marketing: 15 Winning Methods

Robert W. Bly, "Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in
Any Economy"

Wiley | 2002 | ISBN: 0471236098 | 288 pages | PDF

Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy.
Depression and recession are real fears for businesses, but every industry has its ups and downs
regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly’s simple and effective marketing strategies, you’ll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you’ll find creative ways to streamline your organization and prepare for unexpected problems. Don’t just watch your business dwindle––make your organization stronger through these proven techniques for making the most of your marketing dollar.


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1000 Recipe Cookbook

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1000 Recipe Cookbook

With 1000 scrumptious and easy-to-follow recipes within its pages, this book provides the perfect answer to all those vexed questions about what to cook. No more agonising over what to put on the table; you will easily be able to find something to tempt the palate and satisfy the appetite of even the fussiest eaters — whatever the occasion. From time-honoured classics to the more unusual, there is plenty of choice here. The selection will appeal to both novice and experienced cooks alike, whether you are looking for ides for a lightm tasty lunch, a quick, hearty supper, a feast fit for family and friends, or something more elaborate for a dinner party.


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Fine Tuning Air Conditioning & Refrigeration Systems

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Fine Tuning Air Conditioning & Refrigeration Systems

BILLY C. LANGLEY
Published by The Fairmont Press, Inc.
ISBN 0-88173-385-7
129 Pages

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Engine Testing Theory and Practice (Third Edition)

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Engine Testing Theory and Practice (Third Edition)

A.J. Martyr & M.A. Plint
Published by Elsevier Ltd
ISBN-13: 978-0-7506-8439-2
459 Pages

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Fatigue Testing and Analysis

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Fatigue Testing and Analysis

Yung-Li Lee, DaimlerChrysler
Jwo Pan, University of Michigan
Richard B. Hathaway, Western Michigan University
Mark E. Barkey, University of Alabama
Elsevier Butterworth Heinemann
ISBN 0-7506-7719-8
417 Pages

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Automotive Engineering

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Automotive Engineering

Edited by
Brian Cantor, University of York, UK
Patrick Grant, Oxford University, UK
Colin Johnston, Oxford University, UK

CRC Press Taylor & Francis Group
6000 Broken Sound Parkway NW, Suite 300
Boca Raton, FL 33487-2742
ISBN-978-0-7503-1001-7
294 Pages

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American PHOTO - November - December 2009 (US)

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American PHOTO - November - December 2009 (US)

For professional and aspiring photographers, American Photo magazine highlights equipment, developments and industry news. Each bimonthly issue includes profiles of photographers, reviews of photography books and exhibits and technical updates.

Content issue:

TWO FOR THE SHOW Fashion photography’s most famous tag team, Markus Klinko and Indrani have had their triumphs and trials. Get the whole story on their shared history, recent projects and troubles, and their upcoming Bravo reality show. BY LINDSAY SAKRAIDA 44 WHO SHOT ROCK? For the first time, a major show on rock and roll focuses on the photographers who turn musicians into icons. Take AP’s tour of the show here; with an inside look from photo historian/guest curator Gail Buckland. BY JACK CRAGER 56 INSTANT GRATIFICATION who says easy and shallow go hand in hand? The ubiquitous cameraphone is always at the ready and is a snap to shoot with. The surprise is that photographers like Chase Jarvis, Greg Schmigel, Sion Fullana and Lisa Wiseman are making great art with it. BY JENNY ANDREWS DEPARTMENTS 9 FLASH News & Trends in Photography Man Ray Reconsidered + Exhibitions Across America + Tribute to Julius Shulman + New Book on Lillian Bassman 17 FOCUS The People Behind the Pictures One to Watch: Horacio Salinas + Side by Side: Vincent Dixon and Hèléne Chauvet + The Pick: Clay Patrick McBride 25 FLICKR CREATIVE SHOWCASE Three new talents, Jim Patterson, Katarina Stefanović and Joel Tjintjelaar, prove that classic landscape photography is alive and well. 65 GEAR What Photographers Need The new Canon EOS 7D + Editor’s Choice: Storage and Display, Compact Cameras + Shootout: Olympus E-P1 vs. Panasonic Lumix DMC-GH1 75 SKILLS Know-How Now Digital Darkroom: Vincent Dixon’s Phocus how-to + Light Matters: Joe McNally’s telescopic shot + The Picture Biz: Why you should register your copyright 88 PARTING SHOT A thought-provoking image from Rafal Milach’s Black Sea of Concrete, the grand-prize winner of Blurb’s Photography.Book.Now competition.

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Philip Kotler: Marketing Management

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Philip Kotler: Marketing Management

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

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PhotographyBB Magazine - October 2009

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PhotographyBB Magazine - October 2009

English | 42 pages | PDF

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Photo Techniques Magazine November - December 2009

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Photo Techniques Magazine November - December 2009

Master print classes
Wait for it by Bruce Barnbaum
Liquid emulsion on tiles with hand painting
Patience, practice and printing
Corner sharpening
Changing focus and luminescence post-capture
Always watch your back
Great scans
Focus and practical depth of field
Promoting your work online
Backup of photographers
Including regular stuff
And Lots More….

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Build Your Own Electric Motorcycle

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Build Your Own Electric Motorcycle

Carl Vogel Build Your Own Electric Motorcycle
June 2009 | English | ISBN-13: 978-0-07-162293-6 | 384 Pages | PDF

A step-by-step guide to building an electric motorcycle from the ground up.
Written by alternative fuel expert Carl Vogel, this hands-on guide gives you the latest technical information and easy-to-follow instructions for building a two-wheeled electric vehicle “from a streamlined scooter to a full-sized motorcycle.
Build Your Own Electric Motorcycle puts you in hog heaven when it comes to hitting the road on a reliable, economical, and environmentally friendly bike. Inside, you'll find complete details on every component, including motor, batteries, and frame. The book covers electric motorcycles currently on the market and explains how to convert an existing vehicle. Pictures, diagrams, charts, and graphs illustrate each step along the way. Whether you want to get around town on a sleek ride or cruise the super slab on a tricked-out chopper, this is the book for you.
Build Your Own Electric Motorcycle covers:
* Energy savings and environmental benefits
* Rake, trail, and fork angle
* Frame and design
* Batteries and chargers
* DC and AC motor types
* Motor controllers
* Accessories and converters
* Electrical system and wiring
* Conversion process
* Safety, maintenance, and troubleshooting

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Adobe Photoshop for VFX Artists

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Adobe Photoshop for VFX Artists

Lopsie Schwartz "Adobe Photoshop for VFX Artists"
Course Technology PTR | English | 2004-12-30 | ISBN: 1592004873 | 336 pages | PDF

Adobe Photoshop for VFX Artists is an in-depth guide to creating visual effects art using Photoshop. Taking a straightforward, visual approach to Adobe's best-selling software, this book provides you with everything you need to use Photoshop to meet specific goals for art creation.

Develop the skills you need to master professional matte painting and 2D and 3D texturing techniques and secrets. This unique guide is one of the only books available targeted specifically to the VFX artist. Written by a professional Texture Artist at a major Hollywood visual effects studio, you'll learn insider tips and tricks that are hard to come by. Adobe Photoshop for VFX Artists adheres to the high standards of the professional VFX world, while still offering an abundance of information for the VFX hobbyist.

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Visual Basic Programming for the Absolute Beginner

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Visual Basic Programming for the Absolute Beginner

Author(s): Michael Vine
Publisher: Course Technology PTR
Date: 2002
Pages: 368
Format: pdf
Language : English
ISBN-10: 0761535535

Microsoft Visual Basic has become the standard language of programming. In addition to teaching Visual Basic, this unique programming guide will teach readers the fundamental programming concepts they need to grasp in order to learn any computer language. This non-intimidating reference enables readers to take the skills they learn and apply them to their own situations. A truly one-of-a-kind book, this guide assumes the reader has no programming experience and offers the fun approach of game creation as a teaching tool.

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Michael Jackson - Tribute to a Legend

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Michael Jackson - Tribute to a Legend

Magazine Name: Michael Jackson - Tribute to a Legend
Year: 2009
Issue: June
Country: US
Language: English
Format: PDF
Pages: 131 pages

About Michael Jackson - Tribute to a Legend:
Special Collectors Edition

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The PIC Microcontroller - Your Personal Introductory Course, 3rd Ed

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The PIC Microcontroller - Your Personal Introductory Course, 3rd Ed
Author: Morton, John
ISBN: 0750666641
ISBN 13: 9780750666640
Published by: NEWNES
Date Published: Oct 2005
User level: Programmer - Beg/Int
Pages: 226

Book Information:
John Morton offers a uniquely concise and practical guide to getting up and running with the PIC Microcontroller. The PIC is one of the most popular of the microcontrollers that are transforming electronic project work and product design, and this book is the ideal introduction for students, teachers, technicians and electronics enthusiasts.
Assuming no prior knowledge of microcontrollers and introducing the PIC Microcontroller's capabilities through simple projects, this book is ideal for electronics hobbyists, students, school pupils and technicians. The step-by-step explanations and the useful projects make it ideal for student and pupil self-study: this is not just a reference book - you start work with the PIC microcontroller straight away.
The revised third edition focuses entirely on the re-programmable flash PIC microcontrollers such as the PIC16F54, PIC16F84 and the extraordinary 8-pin PIC12F508 and PIC12F675 devices.

* Demystifies the leading microcontroller for students, engineers an hobbyists
* Emphasis on putting the PIC to work, not theoretical microelectronics
* Simple programs and circuits introduce key features and commands through project work
Acknowledgements; Preface; Introduction; Exploring the PIC16F5x series; The PIC12F50x series; Intermediate operations using the PIC12F675; Advanced Operations and the Future; A PIC development environment; Sample programs; Appendices; Index

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Master Lighting Guide for Portrait Photographers

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Master Lighting Guide for Portrait Photographers
Author: Christopher Grey
Language: English
File Format: PDF
About the Author:
For over 30 years, Minneapolis, MN, photographer Christopher Grey has maintained that, "Aside from the laws of physics, there are no rules to good photography." An avowed generalist, he derives continual pleasure from discovering new tricks and techniques that he can apply to his own work as an advertising, fine art, portrait, and stock photographer.

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Canon EOS 40D Guide to Digital Photography

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Canon EOS 40D Guide to Digital Photography

324 pages | Course Technology PTR (November 16, 2007) | ISBN: 1598635107

As the new owner of Canon's most advanced intermediate digital SLR, you want to get started taking professional-looking photographs using all of the exciting features at your fingertips. "Canon EOS 40D Guide to Digital SLR Photography" is a concise introduction and guide to your camera's essential controls and functions, such as Live View, built-in dust reduction, and the blistering 6.5- frames-per-second continuous shooting mode that is an action photographer’s dream.
The book provides detailed instructions showing you how, when, and why to make optimized settings with the Canon EOS 40D’s enhanced menus, which include a half-dozen versatile new custom functions. You'll learn about the camera's improved automatic focus, flash synchronization tricks, how to choose lenses that will provide the perspective and effects you want, and which exposure modes are ideal for each picture-taking opportunity. Packed with full-color images and examples that illustrate the recommended techniques and settings for your Canon EOS 40D, this book helps photographers of any skill level begin maximizing their equipment as soon as you open the cover!

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Langford's Starting Photography 5th Edition

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Langford's Starting Photography 5th Edition

If you are serious about learning photography this is the book needed to get started. This authoritative classic, written by a leading international photography writer and lecturer has been updated by successful photographer, lecturer and best-selling Photoshop Elements author, Philip Andrews.
Benefit from his skill, experience and knowledge quickly as you learn how to use photography creatively, from scratch. All the fundamental basics are covered: how to select and compose a good picture; how different cameras operate, whether film or digital; how to use the camera's controls - shutter speed, focus, zoom, flash etc; advice on how best to tackle different subjects - people, places, animals, landscapes, or close-ups, as well as invaluable scanner and printing techniques.
* Comprehensive and friendly guide to get you started fast whether using film or digital cameras
* Lavishly illustrated with inspirational color images throughout to illustrate what can be achieved
* Practical suggestions for experimental projects help improve your technique

Product Details
Paperback: 367 pages
Publisher: Focal Press; 5 edition (February 26, 2007)
Language: English
ISBN-10: 0240520564
ISBN-13: 978-0240520568

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Encyclopedia Britannica Almanac 2009

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Encyclopedia Britannica Almanac 2009


Time | 2008-11-04 | ISBN: 1603207937 | 961 pages | PDF

Bursting with facts about people, current events, history, geography, sports, religion, science and technology, health and medicine, money and business, and statistics on almost every imaginable topic, the Britannica Almanac 2009 has more coverage of key subjects than any other leading almanac.
The Year in Review
Learn about major events of the past year—the buildup to the presidential election in November, the ongoing subprime mortgage crisis and housing market collapse, and the controversial expansion of the biofuel industry and its rippling effects on land use and world commodities prices.
Plus dozens of photos, maps, and flags in full color.

Celebrities and News-makers
Discover thousands of fascinating people—political and military leaders, athletes, authors, artists, and heroes.

Everyday Information
Holidays, time zones, weights and measures, country data, and more.
Britannica Greats
Editors name the most notable US theater companies, the world-class orchestras, and the top 25 opera Companies in the world.

Sports
More sports than other leading almanacs. The popular sports and the more exotic ones, from billiards to curling to sled dog racing.

Awards
Winners of the Nobel Prizes, Academy Awards, Pulitzers, Costa Book Award, Fields Medal, Japan Prize and many more.

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Encyclopedia Britannica 2010 Almanac

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Encyclopedia Britannica 2010 Almanac

Publisher: Encyclopedia Britannica
| Oct 2009 | Pages: 882 | ISBN 1615353293 | PDF |

The Encyclopedia Britannica 2010 Almanac, is the complete source for fast facts. Published in association with Time Magazine, the Encyclopedia Britannica Almanac 2010 includes more coverage of key subjects such as the arts, business, people, science, and the world than other leading almanacs. Read about the ongoing humanitarian crisis in Darfur, the rise of global food prices and the accompanying political and financial effects, the growing military operation in Afghanistan, the lives of influential political leaders, athletes, authors, heroes and much more !

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Marketing For Dummies 3rd Edition

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Marketing For Dummies 3rd Edition

384 pages | For Dummies; 3 edition (October 5, 2009) | ISBN: 047050210X | PDF

Covers everything from essential marketing principles and techniques to the latest methods and trends. Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jump starting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.
Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase Customer awareness and appreciation of your product or service.
- Explains Internet and search engine marketing to work for you
- Helps you identify customers where you least expect them
- Offers tips on using online resources to size up competitors
- Covers effective product positioning in a crowded marketplace
- Introduces guerilla and global marketing
You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing for Dummies, 3rd Edition.
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Fundamental Electrical and Electronic Principles-3rd Edition

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Fundamental Electrical and Electronic Principles-3rd Edition

Elsevier Ltd. | ISBN: 978-0-7506-8737-9 | English | PDF

Fundamental Electrical and Electronic Principles covers the essential principles that form the foundations for electrical and electronic engineering courses. The coverage of this new edition has been carefully brought in line with the core unit Electrical and Electronic Principles of the 2007 BTEC National Engineering specification from Edexcel. As the book follows a logical topic progression rather than a particular syllabus, it is also suitable for other Level 3 students on vocational courses such as Vocational AS/A Level, City and Guilds courses and NVQs, as well as those taking foundation courses at pre-degree level including HNC/HND.
Each chapter starts with learning outcomes tied to the syllabus. All theory is explained in detail and backed up with numerous worked examples. Students can test their understanding with end of chapter assignment questions for which answers are provided. The book also includes suggested practical assignments and handy summaries of equations. In this new edition, the layout has been improved and color has been added to make the book more accessible for students.
The textbook is supported with a free companion website featuring supplementary worked examples and additional chapters.

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Electronic Circuits for the Evil Genius-57 Projects

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Electronic Circuits for the Evil Genius-57 Projects

The book assumes no previous knowledge. It is for the absolute beginner. I learned electronics the hard way. I am generally self taught. I have experienced many of the common beginners’ errors, and will save you quantities of time as I guide you along a firm trail learning beginning electronics. I approach this very technical subject from a teacher's perspective, not the technical point of view.
Right now, electronics is hot. It is a new outlet for the people on the “edge” of learning, those seeking something different. Electronics beckons the smartest people who want to work with their hands as well as their heads. These people realize there is more in the world than computers. Programming computers is all programming in a virtual world. Electronics effects and controls the real world. And yes, there is programming in electronics. There is an entire world of micro-controllers. Microcontrollers are used to control other electronic systems full of electronic components.
But programming microcontrollers cannot stand by itself. There is a lack of information related to the “how to” of basic electronic components. Beginners will stay at the beginning level if they only learn the programming side of things, and are unable to learn about basic electronic components and their interactions. Electronic Circuits for the Evil Genius will teach you about the wider range of basic, hardwired electronics, both digital and analog.

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Teach Yourself Electricity and Electronics

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Teach Yourself Electricity and Electronics

eBook Description:
The quickest way to learn the hows and whys behind computing, communications, robotics, entertainment devices, and the force that makes them work. Great for preparing for licensing exams, previous editions of this guide have been prized by thousands of students and professionals for the book's uniquely thorough coverage, ranging from dc and ac concepts and circuits to semiconductors and integrated circuits. Packed with more than 500 learning-enhanced illustrations, practical examples, and self-quizzes and tests, this matchless reference:
* Helps you solve current-voltage-resistance-impedance problems and make power calculations
*Teaches simple circuit design and optimization of circuit efficiency
* Explains the theory behind advanced audio systems and amplifiers for live music
* Features practical new information on wireless technologies, computers, the Internet, and more

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The Microchip PIC

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Microcontroller Programming: The Microchip PIC

Book Description
From cell phones and television remote controls to automobile engines and spacecraft, microcontrollers are everywhere. Programming these prolific devices is a much more involved and integrated task than it is for general-purpose microprocessors; microcontroller programmers must be fluent in application development, systems programming, and I/O operation as well as memory management and system timing. Using the popular and pervasive mid-range 8-bit Microchip PIC® as an archetype, Microcontroller Programming offers a self-contained presentation of the multidisciplinary tools needed to design and implement modern embedded systems and microcontrollers. The authors begin with basic electronics, number systems, and data concepts followed by digital logic, arithmetic, conversions, circuits, and circuit components to build a firm background in the computer science and electronics fundamentals involved in programming microcontrollers. For the remainder of the book, they focus on PIC architecture and programming tools and work systematically through programming various functions, modules, and devices.

Helpful appendices supply the full mid-range PIC instruction set as well as additional programming solutions, a guide to resistor color codes, and a concise method for building custom circuit boards.

Providing just the right mix of theory and practical guidance, Microcontroller Programming: The
Microchip PIC® is the ideal tool for any amateur or professional designing and implementing stand-alone systems for a wide variety of applications.

# 824 pages
# Publisher: CRC (December 19, 2006)
# Language: English
# ISBN-10: 0849371899
# ISBN-13: 978-0849371899



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